Integrated AI Application in Project Management and Marketing

This training program equips participants with the knowledge and skills to leverage Artificial Intelligence (AI) in project management and marketing. It covers the foundational principles of AI, its practical applications in project execution, and its use in conducting comprehensive market analyses. The program also addresses ethical considerations, data privacy, and the implementation of AI solutions.

Program Objectives

This training program is open to anyone interested in expanding their professional skills. The practical examples and exercises are chosen so they map well to the daily work of Business Analysts; participation is expressly open to everyone, regardless of current professional role. The course teaches methods, tools, and content that can be applied in many different work contexts.

Practical Application for Business Analysts

The following typical tasks from the daily work of Business Analysts serve as worked examples in the exercises; they can be adapted to other fields of activity during the course:

  • Requirements workshops
  • Process reviews
  • User stories
  • Data mappings
  • Stakeholder interviews
Content Overview

The program is structured into modules that cover a broad spectrum of AI applications relevant to project managers and marketing professionals.

KI für Projektmanager:innen (AI for Project Managers)
  • Introduction to Artificial Intelligence (AI)
  • AI applications in project management
  • Foundation Models and Open Source AI tools
  • Integrating AI into daily project workflows
  • Implementation of AI projects
  • Ethics, data protection, and legal frameworks for AI
  • Evaluation of AI solutions
  • Soft skills for AI projects: Communication, leadership, and change management
  • Practical application with tools like ChatGPT
  • Legal frameworks for AI usage

Marketing: Marktanalyse mit KI (Marketing: Market Analysis with AI)
  • Fundamentals and benefits of AI in market analysis
  • Data sources and AI as building blocks for modern market analysis
  • Marketing-relevant analysis fields
  • Analyzing demand, dynamics, trends, seasonality, and signals
  • Competitor analysis: Offers, messaging, and channels
  • Understanding target groups through data and patterns
  • Defining market segments and assessing their attractiveness and potential
  • Developing personas based on goals, barriers, and triggers
  • Mapping customer journeys, phases, touchpoints, and friction points
  • Consolidating insights from large datasets to derive clear recommendations
  • Reporting and visualization of results
  • Future outlook: Trends and next steps

Learning Objectives

Upon completion of this program, participants will be able to:

  • Identify and apply AI tools for improved project management efficiency.
  • Analyze market data more effectively using AI-driven techniques.
  • Develop data-informed marketing strategies and actionable recommendations.
  • Understand the ethical and legal implications of using AI.
  • Communicate and lead effectively in AI-integrated project environments.
  • Critically evaluate the suitability and performance of AI solutions.

Career Prospects

This program is designed for professionals seeking to enhance their capabilities in project management and marketing through the strategic application of AI. Potential roles and areas of activity include:

  • Project Management roles with an AI focus
  • Marketing and Market Research positions requiring data analysis expertise
  • Consulting in the field of AI implementation for business processes
  • Roles in the development, implementation, and management of AI applications within organizations.