This training program is open to anyone interested in expanding their professional skills. The practical examples and exercises are chosen so they map well to the daily work of Accountants; participation is expressly open to everyone, regardless of current professional role. The course teaches methods, tools, and content that can be applied in many different work contexts.
The following typical tasks from the daily work of Accountants serve as worked examples in the exercises; they can be adapted to other fields of activity during the course:
- Booking workflows
- Voucher review
- Monthly closing
- VAT advance returns
- Incoming-invoice triage
Content
The curriculum covers the fundamentals of Artificial Intelligence, its specific applications within project management, and the role of Foundation Models and open-source AI tools. Participants will learn about the practical integration of AI into daily project workflows, the implementation of AI projects, and the ethical, data protection, and legal frameworks governing AI use. The course also addresses the evaluation of AI solutions and the development of soft skills, including communication, leadership, and change management, crucial for AI-driven projects. Additional modules explore project management principles and the practical use of ChatGPT, alongside legal considerations for AI deployment.
Learning Objectives- Understand the fundamentals of Artificial Intelligence.
- Identify and apply AI tools in project management.
- Learn to implement AI projects effectively.
- Grasp ethical, legal, and data protection aspects of AI.
- Develop essential soft skills for managing AI initiatives.
Course 2: Marketing: Campaign Creation with AI
Content
The program begins with an introduction to campaign creation, from strategy to execution. Key topics include defining campaign objectives and types, identifying target audiences, and crafting compelling messages and creative hooks. Participants will explore channel selection, touchpoints, and the customer journey to understand campaign impact. The course covers the creation of campaign assets and advertising materials, the practical setup of campaigns from concept to implementation, and the use of automation and processes for smarter planning and reduced repetition. Performance analysis, learning from results, and effective reporting and presentation of outcomes are also addressed. The program concludes with a look at future campaign strategies, focusing on scaling and automation with AI.
Learning Objectives- Structure and plan marketing campaigns effectively.
- Utilize AI to enhance campaign strategy and execution.
- Develop measurable campaign objectives and target audience profiles.
- Create compelling campaign messages and creative elements.
- Implement and automate marketing campaign processes.
- Analyze campaign performance and report on results.
Career Prospects
The skills acquired in this program are applicable to roles in project management, marketing, IT, and data analysis. Graduates will be prepared for positions involving the development, implementation, and management of AI-assisted projects and marketing initiatives, as well as consulting functions in these fields.