Program Objectives
This training program is open to anyone interested in expanding their professional skills. The practical examples and exercises are chosen so they map well to the daily work of Contract Managers; participation is expressly open to everyone, regardless of current professional role. The course teaches methods, tools, and content that can be applied in many different work contexts.
The following typical tasks from the daily work of Contract Managers serve as worked examples in the exercises; they can be adapted to other fields of activity during the course:
- Contract templates
- Deadline calendars
- Compliance checks
- Annex management
- Clause libraries
- Introduction to the ethics and law of Artificial Intelligence
- Overview of the EU AI Act
- Transparency and explainability of AI systems
- Data protection and data security in Artificial Intelligence
- Algorithmic fairness and freedom from discrimination
- Ethical principles in Artificial Intelligence
- Governance and compliance in AI
- International perspectives and comparisons
Learning Objectives
- Understand the fundamental ethical and legal principles applicable to AI.
- Analyze the implications of the EU AI Act.
- Evaluate methods for ensuring transparency and explainability in AI systems.
- Identify best practices for data protection and security in AI contexts.
- Assess and mitigate algorithmic bias and discrimination.
- Apply ethical frameworks to AI development and deployment.
- Develop strategies for AI governance and compliance.
- Compare international approaches to AI regulation and ethics.
Marketing: Content Creation with AI
Content
- Fundamentals and opportunities in AI-driven content creation
- Introduction to content creation with AI
- Connecting content to goals and target audiences
- Setting content objectives
- Generating strong content ideas using AI
- Finding topics and ideas
- Text generation with AI
- Developing a content strategy with AI
- Selecting content formats
- Writing long and short-form content with AI
- Designing visual content with AI
- Creating multimedia content (video and audio) with AI
- Adapting content for specific target audiences
- Building smart editorial calendars
- Personalizing marketing content
- Distributing content effectively using AI
- Automating and saving time in content workflows
- Accelerating processes with AI automation tools
- Ensuring quality and securing approvals
- Measuring content success with AI
- SEO optimization with AI
- Publishing and distributing content
- Leveraging AI trends in content creation
Learning Objectives
- Understand the capabilities of AI in content production.
- Develop effective content strategies using AI tools.
- Generate diverse content ideas and topics.
- Create various content formats, including text, images, and multimedia.
- Adapt content for different target audiences and platforms.
- Implement AI for efficient content planning and scheduling.
- Utilize AI for content personalization and optimization.
- Measure and analyze content performance using AI.
- Apply AI for SEO and content distribution.
- Identify emerging trends in AI-assisted content creation.
Career Prospects
The competencies gained in these courses are applicable in various professional roles. In "Ethics and Law in Artificial Intelligence," participants can contribute to responsible AI development, compliance, and governance within organizations. In "Marketing: Content Creation with AI," individuals can enhance their capabilities in digital marketing, content strategy, and creative production, enabling them to work more efficiently and innovatively in marketing and communications roles.