Program Objectives
This training program is open to anyone interested in expanding their professional skills. The practical examples and exercises are chosen so they map well to the daily work of Inside Sales Specialists; participation is expressly open to everyone, regardless of current professional role. The course teaches methods, tools, and content that can be applied in many different work contexts.
The following typical tasks from the daily work of Inside Sales Specialists serve as worked examples in the exercises; they can be adapted to other fields of activity during the course:
- Quote drafts
- Lead qualification
- CRM notes
- First-call scripts
- Pipeline hygiene
PRINCE2 Agile Practitioner (Version 2)
- Course organization
- Recap: Introduction to PRINCE2 Agile® - The synthesis of control and agility
- Recap: The seven principles of PRINCE2®
- Recap: The seven practices of PRINCE2®
- Recap: The seven processes of PRINCE2®
- Recap: Tailoring PRINCE2® to agile environments
- Challenge: Assessing the landscape
- Challenge: Tailoring the initiation
- Challenge: The "agile contract"
- Challenge: Forming the team
- Challenge: Scope creep
- Challenge: Quality under pressure
- Challenge: Questionable progress
- Challenge: A risk materializes
- Challenge: Management upwards
- Challenge: The stage-gate review
- Challenge: Justifying the approach
- Challenge: Reassessing the Business Case
- Introduction to PRINCE2 Agile® management products
- Applying PRINCE2® consistently to projects
- Question banks for knowledge checks
- Exercises, case studies, and exam preparation
Marketing: Social Media with AI
- Social Media in the AI era - Introduction and relevance
- Understanding and utilizing platforms - Instagram, TikTok, LinkedIn & Co.
- Trend radar & Social Listening - Recognizing signals and deriving trends
- Topics & Timing - From signals to structure
- Content formats for social media - Variants, adaptation, tools
- Social Storytelling - Posts as series and narratives
- Publishing & Automation - Timing, testing, workflows
- Engagement & Community - Understanding and fostering interactions
- Reach & Growth - Organic vs. Paid interplay
- Paid Social & AI - Targeting, creatives, budgets
- Measuring & Optimizing Performance - KPIs, dashboards, experiments
- Future of Social Media & AI - Platforms, creators, algorithms
Learning Objectives
Upon completion of this program, participants will be able to:
- Apply PRINCE2 Agile® principles and practices to complex project scenarios.
- Flexibly adapt PRINCE2 Agile® methodologies to specific project requirements.
- Demonstrate expertise in hybrid project management through scenario-based application.
- Efficiently manage social media marketing using AI tools and techniques.
- Analyze social media trends and perform social listening.
- Develop and implement effective content strategies for various social media platforms.
- Optimize social media campaigns for reach, engagement, and growth.
- Measure and evaluate the performance of social media activities.
Career Prospects
The PRINCE2 Agile Practitioner certification is valuable for project managers, program managers, and team leads seeking to integrate agile methodologies within a structured framework. The Marketing: Social Media with AI course is beneficial for marketing professionals, social media managers, content creators, and digital strategists looking to enhance their skills with AI-driven approaches. This combined knowledge base supports roles in project management, digital marketing, IT consulting, and strategic communications within various industries.