Program Objectives

This training program is open to anyone interested in expanding their professional skills. The practical examples and exercises are chosen so they map well to the daily work of Accounts Receivable and Payable; participation is expressly open to everyone, regardless of current professional role. The course teaches methods, tools, and content that can be applied in many different work contexts.

Practical Application for Accounts Receivable and Payable

The following typical tasks from the daily work of Accounts Receivable and Payable serve as worked examples in the exercises; they can be adapted to other fields of activity during the course:

  • Dunning levels
  • Payment runs
  • Discount optimization
  • Supplier scoring
  • Open-item upkeep
Training Program: AI-Driven Marketing and IT Service Management
Content

The program comprises two distinct courses:

  • Marketing: Market Analysis with AI*

This course focuses on the application of Artificial Intelligence to streamline and enhance market analysis processes. It covers the fundamentals of market analysis, the role of data and AI, and specific marketing-relevant analytical fields. Participants will learn to analyze demand and dynamics, understand competitive landscapes, and gain insights into target audiences. The curriculum includes methods for segmenting markets, developing personas, mapping customer journeys, and synthesizing large datasets into actionable recommendations. The course concludes with instruction on reporting, visualization, and future trends in AI-driven market analysis.

  • ITIL® 4 Specialist: Collaborate, Assure and Improve*

This course delves into the ITIL® 4 framework, emphasizing practical strategies for collaboration, assurance, and continuous improvement in IT service management. It introduces the five core practices of ITIL® 4 and explores key concepts such as Relationship Management, Supplier Management, and Service Level Management. Participants will learn about the principles and methods of continuous improvement, as well as practices for Information Security Management. The course details how to integrate these practices into the service lifecycle, evaluate and adapt Service Level Agreements (SLAs), and prepare for the associated certification examination.

Learning Objectives

Upon completion of this program, participants will be able to:

  • Conduct market analyses more efficiently and precisely using AI tools.
  • Identify and interpret market trends, competitive strategies, and target audience behaviors.
  • Develop data-driven marketing strategies and actionable recommendations.
  • Apply ITIL® 4 principles to improve IT service collaboration and assurance.
  • Implement strategies for continuous improvement within IT service management.
  • Understand and manage relationships with suppliers and stakeholders effectively.
  • Prepare for and pass the ITIL® 4 Specialist: Collaborate, Assure and Improve certification exam.

Career Prospects

This program is designed for professionals seeking to enhance their expertise in marketing analytics and IT service management. Graduates will be well-positioned for roles that require a blend of analytical skills, AI application, and strategic IT service optimization. Potential career paths include marketing analysts, data scientists, IT service managers, IT consultants, and roles focused on service improvement and stakeholder management. The acquired competencies are applicable in various industries and organizational settings that rely on data-driven decision-making and efficient IT operations.